This year, for the first time since 2007, overall giving to nonprofits reached levels not seen since before the recession.   Where was the most growth?  Online Revenue!  According to the Philanthropy Journal, online donations grew 15.4%.  Sarah Durham (author of the nonprofit marketing guide Brandraising) recently tweeted that Save the Children was able to raise over a million dollars in 36 hours by selling virtual radishes.  Here’s a small step you can take to start encouraging online donations:  Get a PayPal Button.  It’s easier than it sounds and can be put right on your Facebook.

CLICK HERE TO OPEN UP YOUR VIRTUAL DONATION DOORS

So you probably won’t raise a million in your first 36 hours, but it’s the start to opening the doors to online fundraising.  If you're still unsure, consider the long version:

SERIOUSLY.

In closing, here is a final thought from a sample potential donor, and a picture of some antiquated donation technology:

Written by :

Annie Hernandez