goodWorksConnect.org
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Advocacy
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Written by Delia Coleman
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Monday, 31 October 2011 |
All Eyes on the Charitable Deduction
As the economy continues to take center stage in Washington D.C., plans to alter the charitable deduction are on the table. In their efforts to reduce the federal deficit and enact spending reform, the Super Committee, President Obama, and the Senate Finance Committee are all considering options to reduce the value of -- or eliminate entirely -- the charitable deduction at a time when communities need the services of nonprofits more than ever.
 Make your voice heard! Join Donors Forum and thousands of nonprofits from across the county by signing the Nonprofit Community Letter calling on Congress to protect the charitable giving incentive.
You can watch a video of the Senate Finance Committee hearing on incentives for charitable giving that took place on October 18 here.
Read the letter from Tim Delaney, President of the National Council of Nonprofits, in The Nonprofit Quarterly on the need to amplify our collective nonprofit voice to save the charitable deduction.
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Written by Annie Hernandez
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Friday, 03 February 2012 |
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In the past 10 years, nonprofits have grown, seemingly against all odds. Creativity, resilience, and educated leadership helped create this atmosphere. To foster continued growth, in June 2011, many notable nonprofit leaders, from a variety of service areas in the US, got together to discuss the key ingredients to their success in the Growing Philanthropy Summit. Follow this link to read the executive summary of what emerged as most important from this summit.
If you guessed ongoing relationships with donors would be important, you're right. It's also important to fully educate your board. Now is the time, they are saying, to find and engage new audiences. Read the summit report to find long term growth opportunities you may not have explored.
Banner from the Summit Announcement Homepage |
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On the Web
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Written by Annie Hernandez
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Monday, 17 January 2011 |
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Allison Fine | WordPress.org
Two nonprofit groups dedicated to making online fundraising a more effective process, for both the donors and the organizations, are Network for Good and TrueSense Marketing. These groups have recently released the results of a study that they conducted, entitled "The Online Giving Study". According to its official website, this study took place over a course of seven years, from 2003 to 2009, and examined over 66,000 nonprofit groups; nearly two million donors; and 3.6 million gifts, which were altogether valued at $381 million dollars (which is approximately $100 per gift). It followed the patterns and behaviors of these donors, and compared their preferred mediums of online donation: through an organization’s own website; through a mediator site, or through a social networking site.
The findings of the report show that donors prefer to donate straight to an organization on that organization’s own website, rather than through a site that serves as a mediator, such as Network for Good or TrueSense Marketing, or through a social networking site, such as Facebook. This highlights the significance of the connection that donors feel to a certain organization, and their hesitance to use a middle party when making a donation. The article quotes the study saying that "[Online fundraising] is about the relationship between the nonprofit and the donor who wants to support a cause. People who give online are not different from other donors in that they expect a relationship – not simply a transaction – with the organization they support.
Click here to read the full article:
http://afine2.wordpress.com/2010/12/13/landmark-online-giving-study/
Click here to visit the official page for "The Online Giving Study":
http://www.onlinegivingstudy.org/about |
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Written by Annie Hernandez
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Monday, 30 January 2012 |
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This year, for the first time since 2007, overall giving to nonprofits reached levels not seen since before the recession. Where was the most growth? Online Revenue! According to the Philanthropy Journal, online donations grew 15.4%. Sarah Durham (author of the nonprofit marketing guide Brandraising) recently tweeted that Save the Children was able to raise over a million dollars in 36 hours by selling virtual radishes. Here’s a small step you can take to start encouraging online donations: Get a PayPal Button. It’s easier than it sounds and can be put right on your Facebook.
CLICK HERE TO OPEN UP YOUR VIRTUAL DONATION DOORS
So you probably won’t raise a million in your first 36 hours, but it’s the start to opening the doors to online fundraising. If you're still unsure, consider the long version:
SERIOUSLY.
In closing, here is a final thought from a sample potential donor, and a picture of some antiquated donation technology:
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Written by Annie Hernandez
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Friday, 27 January 2012 |
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We just participated in a fantastic webinar presented by Delia Coleman, the Donor’s Forum Director on Public Policy. Did you know that registering new voters and offering voting reminders are the actions that take the lowest input from your organization and have the highest return (in the form of people voting)? It is important to stay nonpartisan, but there is a lot you can do within the legal limits to promote your causes and encourage civic engagement. The presentation is available for you to view here.
If you have more questions about your options in an election year, check out these websites:
 
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