Networked nonprofits first have to "be," before they can do. The “doing” includes all the tactical details and working with the tools. If you ever heard someone say, “Our nonprofit tried social networks, but it didn’t work for us,” it is probably because they skipped one of the most important steps of “being.” Networked nonprofits must create and nurture a social culture.

Creating a social culture does not happen by simply writing a social media policy. You must have the following in place first: Leadership Buy-In; The Internal Conversation; and Codifying a Social Culture

Click here to read the full article and receive tips on social media guidelines. Implementing these guidelines can help your organization become a networked nonprofit, more able to work across relationships to solve problems and meet your mission.

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