The London-based Resource Alliance and The Management Centre asked 100 leading fundraisers from around the world to provide tactics for charities to survive and thrive in the current economic climate. They commented that boards and management need to have realistic fundraising expectations; accept reduced short-term gains for long-term strength; and focus on regular giving, major gifts and bequest/legacy programs while dropping marginal activities. Most importantly, the fundraisers said to remind donors they are wanted, needed and appreciated.  I suggest you consider the power of "P" in pursuing profits.

1.    Program: Begin with a thorough analysis of your fundraising program. Complete an audit to see if proper gift policies and procedures are in place for success.

2.    Priorities: You must align prospects with priorities. Creating a menu of priorities, with items of $1,000 to $1 million, is a must.

3.    Promotion: If you integrate annual, major and planned gifts, you need to establish a mix of activities based on target-market segmentation, time of year, utilization of staff and volunteers, plus the strategy you will employ.

4.    Planning: As you develop a fundraising plan, create an ongoing strategic plan.

5.    Prospects: The next "P" is for prospects — individuals, corporations, foundations, organizations and associations.

6.    Passion: You must be brave, honest, ethical and motivated, and show trust and passion like never before.

7.    Patience: You must educate, communicate, facilitate and teach others about philanthropy.

8.    Peers: The best way to obtain information on new trends and best practices is to develop a peer network.

9.    Personality: Know yourself, and understand what personality traits are needed to succeed.

10.    Process: Utilize the power of "P" by creating a process that blends the "P"s together.

To read the entire article by F.D. Haddad, visit