David Lamb gives some great advice about stewarding donors in tough economic times. This recent article in Philanthropy Journal gives seven key steps that nonprofits need to keep in mind regarding their relationship with donors during this recession.
1. Keep communicating.
2. Focus on your mission.
3. Know your constituency.
4. Prospect wisely.
5. Market planned gifts.
6. Stewardship is more than just a "stage."
7. Remember why donors give.
This is a great article to share with Board members who might be discouraged that giving is down over the past few years.
Click here to read the entire article.
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