Grant reviewers often work in the same field as grant applicants.  Many are highly committed to these issues – They are sympathetic.  It’s a serious mistake for an applicant to assume reviewers don’t care about the human side or will discount proposals that include examples of the problem.

The following are some guidelines to follow when using stories in a proposal:
1.    Stories are not a substitute for strong local data or a well-documented analysis
2.    The point of a story is not its shock value
3.    Stories should be factual
4.    Stories should never be cute or funny

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