Found in Philanthropy Journal, By John Klein

Attendance at arts events and performances was in decline even before the economic downturn.  Now is the time to take a different look at the typical definition of a ‘new audience.’

Nonprofit organizations can create an opportunity and environment for people to fulfill their social and cultural interests.  This will require making themselves relevant to the right prospects.

To find out exactly who these prospects are, read the full article by clicking here.  If you are involved in the arts community, have you noticed a decline in attendance?  What have you done to try changing this – especially given the economy?  Post your response in our FORUMS.

Written by :

Annie Hernandez