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Written by <a href='/community/profile?userid=68'>Amanda Standerfer</a>   
Monday, 21 September 2009 09:53
From the Google Analytics Website: "Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites."

http://www.google.com/analytics/

So that's Google's way of saying you can track how many people are coming to your Website, where they are coming from (in terms of geography and IP address), and what they are looking at. This is a powerful tool to see if anyone is paying attention to your Website...and give you hard data to use when wanting to make a change or update to your Website. Oh...and it's FREE. A very powerful tool for any nonprofit with a Website.
Written by :
Amanda Standerfer
 
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