Let\'s say for the sake of argument that you follow the best practices in media relations.

You have utilized a great press kit, developed relationships with journalists, have a newsworthy story and have sent your release to targeted media contacts.
What should you do now? 
If your answer is to cross your fingers and hope your release is published, you aren\'t unlike many in the nonprofit world. 

The truth is there is more you can do:
•    Follow up.
•    Find another angle.
•    Send the release to staff.
•    Post it to your website and blog.
•    Use social networking.

To read the entire article  by Stacy Jones, visit