In today’s competitive and stretched economy, nonprofit organizations need more than just a good mission to stand out above the rest.

To support the cause, organizations must be top-of-mind with potential donors to strongly compete for limited dollars or even survival.  Successful nonprofits accomplish this by creating a ‘perfect storm,’ integrating their mission with the art of personal connection.  Constantly building awareness, loyalty and funding, the perfect storm should make nonprofits top of mind in any competitive economy.

http://www.philanthropyjournal.org/resources/marketingcommunications/mix-marketing-and-fundraising-%E2%80%98perfect-storm%E2%80%99