Word of mouth. It is the holy grail of marketing. It\'s effective and inexpensive. Everyone dreams of achieving it, but few organizations are truly able to make it work. Most likely it\'s because they are not ready for word of mouth. Before you get started on this journey, look in the mirror and ask yourself the following questions. Answer them honestly; if you don\'t answer Yes to these questions, you may need to address some internal challenges first.

1.    Is there something unique or interesting about your company?
2.    Can you easily articulate your unique value?
3.    Do you treat donors, clients, and employees with the highest level of respect?

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