Even if you don\'t have a big marketing or public relations budget, you can still raise your organization\'s profile and build a strong brand among customers, members, potential members, the news media, and other opinion leaders if you use a few proven—and inexpensive—PR tactics to raise your visibility.

1.    Messages
2.    Pitching the Press
3.    “First in a Series” articles
4.    Spotlight newsworthy people
5.    Use social media
6.    Be the media
7.    Article marketing
8.    Network strategically
9.    Press releases
10.    Commission a study or survey
11.    Determine ROI

More: http://www2.guidestar.org/rxa/news/articles/2010/any-organization-can-win-high-visibility-and-build-a-strong-brand.aspx?source=apr2010nwsltr