Often nonprofits see strategic planning as the enemy.  It\'s a process that hangs over the head of Executive Directors and Boards because it can seem daunting and even messy. 

However, a solid strategic plan is a tool that the ED and Board can use when making decisions about the organization.  It helps focus the vision, mission, and values of the organization and answers the questions "What do we do?" and "What do we NOT do?"  A strong strategic plan guides the work of every person working for or involved with steering the organization.  And it doesn\'t have to be an overwhelming process.

This article in Philanthropy Journal by Rosita Bradham is an excellent overview of the strategic planning process.  The article is brief and would be a great one-page explanation to Board members the might be reluctant to start the strategic planning process or need more information about the process.  Starting the process includes these steps:

• Identify key stakeholders. Your supporters are your greatest resource.
• Identify key supporters and engage them in your planning process. You are likely to uncover innovative ideas and resources. Involving your staff members at all levels in the planning process is also very important. By gathering and incorporating their ideas into the plan, they will likely feel more engaged in bringing the vision to life.
• Create realistic and achievable goals. Focus on outcomes, and integrate all activities toward achieving clearly understood and measurable directions/strategies.
• Be adaptable and flexible. Your plan should serve as a guide; it is important to check in on a regular basis to update/refresh it.