A survey for the 2010 Cone Nonprofit Marketing Trend Tracker suggests that partnerships with trusted businesses help draw attention to nonprofit causes and are more likely to make consumers feel good about the causes and actively support them.

Strategic corporate partnerships can help nonprofits stand out and create new, loyal ambassadors.  Leading nonprofits are taking advantage of this to transform their missions into breakthrough cause brands and to rally new supporters with a compelling call-to-action.

To read more about this study, click here.