After years of research, web analysts have concluded that there is a technological gap between the present internet culture and nonprofits. Some smaller nonprofits still are of the view that internet is an expensive medium and requires a lot of expertise. Therefore, they are a bit reluctant to develop their web presence. 
 
With an escalating number of technology providers and cost-effective online applications, it has become easy to access the medium and reach out to a global audience. Web technology providers these days offer the much needed Web 2.0 tactics, tailored specifically to suit the needs of nonprofits.

Some benefits that the online medium has to offer include: cost-effectiveness, timely updates, wider reach, more participation, and raising funds.

More: http://www.nonprofitcms.org/2010/05/internet-technologies-%E2%80%93-a-must-for-nonprofits/